According to new data shared by Slice Intelligence, a research firm, Apple’s latest MacBook Pro has already outsold every competing laptops this year. Slice Intelligence cites that the new MacBook Pro generated more revenue from online orders amid its first five days of release than the Microsoft Surface Book, Dell Inspiron 2-in-1, ASUS Chromebook Flip, and Lenovo Yoga 900, as per an e-receipt data from 12,979 online shoppers in the United States.
According to Slice Intelligence, the new MacBook Pro accomplished over seven times the revenue that the 12-inch MacBook generated over its first five days of release. If true, it means it took the new MacBook Pro only five days to gain 78% of all the revenue generated by the 12-inch MacBook since its release on April 2015. The data matches with Apple marketing chief Phil Schiller’s claim that the new MacBook Pro had gained more online orders than any former MacBook Pro as of November 2. Apple has also reportedly said to its overseas manufacturers to anticipate strong MacBook Pro deliveries to last until at least the end of this year.
The new MacBook Pro’s apparent early success might be as a surprise to a reviewing group of professional users who have criticized, about the notebook’s lack of ports and limited RAM among other things. Schiller said the early debate and criticism has come as “a bit of a surprise” to him, however it is normal for any new Apple product. Slice Intelligence collected a detailed information from millions and millions of anonymized and aggregated e-receipts. The research firm has a panel of 4.4 million online shoppers signed up for its services like Unroll.me and Slice. It is also the exclusive e-commerce data provider for the New york Police Department’s Checkout Tracking e-commerce service.